I coach head coaches in elite sport

Former international rugby coach elevating the performance of head coaches

Hi I’m Will.

I work directly with head coaches 1-on-1 to refine the skills in the three key areas they’re required to master:

Mastering Yourself

Mastering Your Craft

Mastering Your Organization

Why head coaches need coaches

If an athlete thought they’d get to the summit of their sport without a coach, we’d probably label them delusional.

I believe it’s the same for head coaches.

Succeeding in elite sport is about learning faster than your opponent—and that’s where a coach comes in.

They offer objective insight, accelerate your development through reflection and challenge, and help reveal blind spots.

Most importantly, a coach supports you through tough times, balancing emotional well-being with performance preparation.

“Coaches must believe in the power of coaching…

To not have a coach themselves is a great irony.”

The Transformative Results of my Coaching

We work collaboratively to master the key domains of your role leading to:

To lead, you must first understand yourself

A periodized plan sustaining your performance all season

Greater well-being, balance & perspective

An articulated vision that connects & inspires

Excellence is incremental skill refinement

You’re winning first in the meeting room

A bullet-proof coaching process

Your game-day craft enhancing the team’s chances of winning

Teams thrive on trust & collaboration

You communicate the right message at the right time to the right people

An organization pointed in the right direction

You bring the best out of your staff

Where My Work Has Led Me

Getting in Touch

  • Coaching is a uniquely personal pursuit, so let’s arrange a free 20 minute call to see whether we vibe & if I’m the right coach for you.

    This isn’t a sales pitch!

    It’s your chance to identify where you're at, what’s holding you back, and where you want to go- all without pressure or judgement.

  • It would be useful if you have a personal development budget or a sum of money to work with.

    I offer tailored packages for 3 months, 6 months & 12 months.

  • Every coach I work with has a unique context and set of goals.

    Therefore, we will explore where you’re at & co-create a program that fits you.

    I ask that you commit to 1-hour of time per week for a 1-on-1 meeting. Between this, we will stay in regular contact on WhatsApp.

    As your context changes & fresh challenges or opportunities arise, we will adapt to these.