I coach head coaches in elite sport

Former international rugby coach now working with head coaches in six elite sports

Hi I’m Will.

Former international rugby coach now elevating the performance of head coaches in six elite sports

What I do

I work directly with head coaches 1-on-1 to refine the skills in the three key areas they’re required to master:

Mastering Yourself

Mastering Your Craft

Mastering Your Organization

Why head coaches need coaches

If an athlete thought they’d get to the summit of their sport without a coach, we’d probably label them delusional.

It’s the same for head coaches!

Succeeding in elite sport comes down to learning faster than your opponent.

A coach facilitates your development, offers objectivity without the ‘tunnel-vision’ associated with working day-to-day in a team environment whilst providing insight into the solutions found across sport, research & leadership.

A coach accelerates your cycles of learning with reflection & projection, helps uncover your ‘blind spots’, & asks the hard questions.

Perhaps most importantly, a coach supports you in the tough times & prioritizes your emotional well-being & performance preparation.

The Transformative Results of my Coaching

We work collaboratively to master the key domains of your role leading to:

To lead, you must first understand yourself

A periodized plan sustaining your performance all season

Greater well-being, balance & perspective

An articulated vision that connects & inspires

Excellence is incremental skill refinement

You’re winning first in the meeting room

A bullet-proof coaching process

Your game-day craft enhancing the team’s chances of winning

Teams thrive on trust & collaboration

You communicate the right message at the right time to the right people

An organization pointed in the right direction

You bring the best out of your staff

“The thing that often gets in the way of performance is the coach. The coach will do an awful lot to prepare the team, but often they’re the handbrake or the glass ceiling.”

Danny Kerry (GB Hockey)

From a coach of teams to a coach of head coaches

I’ve been in your shoes.

A coach at 16. An international coach at 23.

I’ve experienced the highlights of World Cups, winning back-to-back Championships, memorable environments & achieving what critics thought not possible.

Equally, I’ve experienced the pressure & self-doubt that losing brings, the anguish of losing a parent mid-season, the isolation of being a head coach & the frustration of underdevelopment when you’re too caught up in leading.

Now lucky to work across the globe, I spend time with some of sport’s top teams, hang out with some of the greatest minds in coaching, education & academia.

My drive is supporting head coaches in their journey to success- helping them achieve what others thought not possible.

Getting in Touch

  • Coaching is a uniquely personal pursuit, so let’s arrange a free 20 minute call to see whether we vibe & if I’m the right coach for you.

    This isn’t a sales pitch!

    It’s your chance to identify where you're at, what’s holding you back, and where you want to go- all without pressure or judgement.

  • It would be useful if you have a personal development budget or a sum of money to work with.

    I offer tailored packages for 3 months, 6 months & 12 months.

  • Every coach I work with has a unique context and set of goals.

    Therefore, we will explore where you’re at & co-create a program that fits you.

    I ask that you commit to 1-hour of time per week for a 1-on-1 meeting. Between this, we will stay in regular contact on WhatsApp.

    As your context changes & fresh challenges or opportunities arise, we will adapt to these.