A COACH

OF HEAD COACHES

IN ELITE SPORTS.

Hi- I’m Will

Former rugby head coach and teacher- helping head coaches in six elite sports to unlock new levels in their performance.

Coaching is tough- Coaches are human.

As an assistant, you learn, grow and master your role under someone else’s lead.

Then, almost overnight, you’re in charge.

Now it’s your vision. Your calls. Your responsibility to shape performance and futures- every day.

Your own growth and self-care? That takes a back seat.

But the best coaches stay sharp. They keep learning. They understand the importance of their performance.

The ones who think they’ve figured it all out? They’re the ones who’ve fallen behind.

So, who is coaching the head coach?

I believe there are four core reasons why head coaches need a coach of their own- someone fully invested in their success:

They’re constantly improving- supported by someone committed to finding better ways of doing things outside the status quo of their sport.

They get honest, agenda-free feedback — from someone outside the team and untouched by groupthink.

They’re held to the same high-performance standards they expect from others — while being supported by someone who prioritizes their wellbeing.

They’re supported through pressure and setbacks by someone they trust — a confidential sounding board for what can’t be shared with staff.

Where My Work Has Led Me

How I help head coaches

Together, we build a tailored plan using proven concepts to help you master the three core areas of your role.

Getting in Touch

  • Coaching is personal.

    Each head coach I work with has their own unique context and set of challenges.

    In a 20-minute discovery call, we’ll explore where you need support and whether I’m the right fit.

    Even if we don’t move forward, it’s a valuable chance to reflect on where you’re at, what’s in the way, and where you want to go — no pressure, no judgment.

  • It would be useful if you have a personal development budget or a sum of money to work with.

    I offer tailored packages for 3 months, 6 months & 12 months.

    My rate starts at £3250 or $4400 for 3 months work together.

  • If we work together, we’ll tailor everything to your context- and keep refining as your situation evolves.

    The head coaches I support are already elite. This isn’t about adding more- it’s about sharpening what matters.

    I ask for one focused hour a week. In between, I’m in your corner- as a sounding board, to support, or as a reflection partner whenever it’s needed.

    Everything we do is geared toward one thing: winning. And I’m here to help you do exactly that!

Podcast Episodes